Our R+D+i Department, which is directed by two-Michelin-starred chef Paco Roncero, helps restaurant companies advance and transform their business into an innovative and unique initiative committed to sustainability.
We evaluate expansion plans, pre-openings (negotiation of agreements, staff hiring, kitchen appropriate for the intended purpose, marketing and communication) and the opening and launch of any restaurant business, both in Spain and any other location worldwide.
We also help existing restaurants to thrive and improve or help to redesign them, giving them new dimensions and growth.
We always work from an innovative, human and sustainable perspective.
We work with chefs and brands, their concepts, businesses and positioning, the development of their personal brand and their internationalization.
Our professional team
In addition, he was granted some of the most prestigious culinary awards, among them the Chef L'Avenir 2005 Award, bestowed by the International Academy of Gastronomy, and the National Gastronomy Award 2006 by Spain´s Royal Academy of Gastronomy. Thus, the Paco Roncero Restaurant has been awarded two Michelin stars and three Soles of Guía Repsol , a recognition to his cuisine as well as to the utmost care he exercises as the manager in every little detail involved in the gastronomic ritual.
He is currently the executive chef and director of the NH Collection Casino de Madrid and its restaurant Paco Roncero Restaurant, of gastro-bars Estado Puro in Madrid and Shanghai and of delivery service Cuatromanos with the chef Ramón Freixa. He is the founder and chef of Sublimotion, the most advanced and innovative restaurant ever imagined.
Among his many contributions to the current culinary scene it is also worth highlighting the creation of a research workshop on cooking and emotions, based on sustainability and circular economy, a pilot sustainability concept, PacoRonceroTaller, with a special olive oil collection with more than 200 different types of olive oil and 60 varieties of olives. And the software Gestor de Cocina, a program developed to improve the performance of management in gastronomic environment, and the publication of several books.
Expert in HR, cultural transformation and national and international business development.
Experta en desarrollo e implementación de nuevos conceptos, marketing y comunicación.